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Consumer Insight Manager
Job Objectives/Responsibilities: Support
the strategy of Marketing Asset Management by providing
critical insight to drive property decisions,
development of marketing programs, and the allocation of
company resources. Assesses sponsorship opportunities
for consumer relevance and brand linkage of potential
sponsorships and makes recommendations to brand groups,
and account groups.
Required Skills:
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Four plus years of experience in,
packaged goods, food and beverage, retail,
advertising agencies, consulting, and market
research
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Knowledge of or experience in,
marketing especially brand-building and image-driven
strategies
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Experience negotiating contracts with
research suppliers and agencies
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Experience developing brand/property
strategies with brand groups to serve as the
foundation for all related marketing activation
programs
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Bachelor's degree required; Master's
degree preferred
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Exceptional business marketing,
project management, and presentation skills
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Superior communication, interpersonal
and organizational skills
Product Manager
Job Objectives/Responsibilities: Is
responsible for managing existing product lines;
generating new product ideas and developing new
products; researching, developing and implementing
product, distribution and marketing strategies, while
providing guidance and direction to senior management on
all product performance issues. The Product Manager will
also ensure that outcomes and conclusions, which
favorably impact the performance of the companies'
products, are acted upon and completed.
Required Skills:
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Exceptional business marketing,
project management, and presentation skills
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Superior communication, interpersonal
and organizational skills
VP Sales Marketing/E-Commerce
Job Objectives/Responsibilities:
Outstanding opportunity to join an exciting Internet
marketing start-up on the ground floor as part of the
executive management team, working to establish the
company as one of the major players in a $13+billion
market. This company has been in development and testing
for 2 years and is now preparing for a massive
advertising/marketing campaign. Reporting directly to
the Chairman, this position will work closely with the
balance of the key management team. Responsibilities
include developing and implementing a successful
strategy for marketing the company and its products over
the Internet on an on going basis and maintaining web
site content.
Required Skills:
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5 years sales management
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Strong marketing experience
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In depth understanding of the
Internet, Internet web software (MS Front Page), and
Internet marketing techniques
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Must have strong organization,
leadership skills, excellent written, and verbal
communication skills
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Experience in using tools to conduct
market and web site analysis
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An outstanding work ethic, team
orientation and an entrepreneurial attitude
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Must be willing to take ownership of
the department, projects involved, and be totally
committed to accomplishing the goals of the company
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Previous management experience is
required
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Experience in making public
presentations a strong plus
Compensation/Benefits will be discussed
individually. Stock options and profit sharing may be
part of an attractive benefit package.
Strategic Planner
Job Objectives/Responsibilities: Join a
small group of strategic planners that define the
overall strategy and develop the business and product
plans that are the roadmap for this existing and new
businesses. Specific responsibilities include defining
the strategy and developing the business and product
plan for several of the emerging areas. Possible areas
include lodging, international vacations, cruises,
advertising, small/large businesses. For each area, you
will first create and then justify the strategy and
business plan to the executive management team. You will
work closely with marketing, sales, and operations to
develop the product plan, which is the basis of the
product development efforts. If the decision is to
acquire the assets necessary to enter into the business
you will work with business development to find the
appropriate company or technology.
Required Skills:
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An MBA, Economics degree, Computer
Science degree, or a proven track record for
building new businesses
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Internet or software-related
experience is also desired
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Key requirement in an entrepreneurial
mind and spirit
Promotions Producer
Job Objective/Responsibilities: Primary
responsibilities include developing and executing
strategy for merchandising, editorial promotions, and
special promotions within the product group, across the
promotional inventory, and throughout the company
affiliate distribution network. Responsibilities also
include coordinating with marketing team on
implementation of online customer communications and
supplier promotions across the network. Individual in
this position must have an absolute passion for figuring
out what types of promotions are most effective and why.
S/he will be responsible for generating regular reports
and analysis on promotion's effectiveness and will be
responsible for communicating these reports to leads
within the programming, marketing, PM, and operations
team. Promotions producer will be responsible for
managing promotions scheduling and processes for
insuring clear communication of what schedule to
marketing, editorial, operations, program management,
supplier, and distribution partners. Promotions producer
will also help define requirements for promotions and
reporting tools necessary to measure promotion
effectiveness. Position requires significant
collaboration and coordination with marketing,
editorial, PM, and operations teams to develop the right
vehicles for presenting promotional messages and
supplier inventory to customers.
Required Skills:
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Voracious get- it- done attitude,
excellent communication skills, composure under
pressure
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Strong project management skills,
ability to interface with all functional groups
within the business, with network distribution
partners, affiliate sites, as well as the supplier
partners
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Web publishing/product management
and/or relevant e-commerce experience a plus
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Experience working with designers as
well as copy editors/writers also a must
Marketing/Direct Marketing Lead
Job responsibilities/Description: This
Marketing team is looking for someone to lead there
direct marketing efforts, both online and in traditional
direct marketing channels. Additional responsibilities
include, online advertising, e-mail communications,
loyalty program, and personalization initiatives,
including management of a substantial budget. This
position is also the primary marketing client for their
customer database development team, and is responsible
for detailing measurement and tracking requirements and
acting on results. This is a unique opportunity to build
a robust online database-marketing program from the
ground up. Reports to VP marketing.
Required Skills:
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5 to10 years experience developing
and executing direct and database marketing
strategy, at a senior level on either the client
side or agency side
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Dot-com marketing experience is
preferred but not required
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